VOX

The branding initiative for VOX, a contemporary image centre specializing in digital art encompassing videos, photography, and projections, demanded an experimental approach. As a gallery dedicated to experimentation and innovation, the logo design needed to capture the essence of avant-garde expression while resonating with its youthful and artistically inclined audience.

A grid-based composition serves as the foundation for this enigmatic logo, wherein interconnected dots and circles evoke a sense of dynamic movement and fluidity, mirroring the ever-evolving nature of digital art. The lack of legibility creates an intrigue surrounding the logo. By employing a restrained colour palette, the logo commands attention without overwhelming its audience.

The logo for VOX embodies an intriguing fusion of grounded design principles with abstract. The logo also needs to be applied on merch, stationery, storefronts etc. Therefore, it needs to be quite versatile. It needs to be able to stand on its own, yet not overshadow or compete against any art piece if ever applied over top.

I had a hard time finding the right grid and pushing my design to be crazier, more abstract. I was definitely out of my comfort zone. This project required me to really think of my design and create a whole system for it. I am usually someone who designs more on the whim so this was definitely a different experience. I liked it!